---
title: "Blogs: business insights, tips and guides | N&D Co."
description: "Insights, quick tips and plain guides from N&D Co., a brand and growth agency in Kolkata, on branding, websites, SEO and marketing for growing businesses."
url: "https://ndcompany.in/blogs"
type: "CollectionPage"
image: "https://ndcompany.in/assets/share/blogs.png"
---

N&D Co. Blogs

# Insights, tips and guides for growing businesses

What we learn building brands, websites and campaigns for businesses across India and worldwide, written up for business owners: quick tips, longer guides and our take on what is changing.

## Latest posts

SEO

Guide · 23 Oct 2026

### [Technical SEO checklist for small business websites](https://ndcompany.in/blogs/technical-seo-checklist)

Twelve checks in priority order, built on Google's own rules and 2025 and 2026 data: Search Console ownership, indexing, robots.txt, HTTPS, phones, speed in India and schema.

Read the guide

Websites

Guide · 23 Oct 2026

### [How to plan a business website before you hire anyone](https://ndcompany.in/blogs/plan-a-business-website)

Decide the site's one job, sketch it at phone width, keep the domain and logins in the business's name, and send every provider one brief with speed and accessibility targets.

Read the guide

Branding

Guide · 23 Oct 2026

### [Logo vs brand identity: what you are paying for](https://ndcompany.in/blogs/logo-vs-brand-identity)

What a logo job and a full identity should each hand over, the sizes and files a logo needs, who owns it under Indian law, and what registering it as a trade mark costs.

Read the guide

Websites

Guide · 23 Oct 2026

### [Core Web Vitals explained for business owners](https://ndcompany.in/blogs/core-web-vitals-explained)

September 2026 data on how websites score on phones for visitors in India, what LCP, INP and CLS measure, why pages load slowly and what to ask your developer.

Read the guide

SEO

Guide · 23 Oct 2026

### [Google Business Profile: a setup and upkeep guide for local businesses](https://ndcompany.in/blogs/google-business-profile-guide)

Who should own your profile, how verification works, what to fill in, how to ask for reviews within Google's rules, and what to check every few days and every month.

Read the guide

Branding

Guide · 23 Oct 2026

### [What goes into a brand style guide, and how to use one](https://ndcompany.in/blogs/brand-style-guide)

Logo sizes for each platform, colour pairs that pass WCAG, font licences and Indian-script fonts, voice rules, a review checklist and a handover list.

Read the guide

## Recently updated

- [Technical SEO checklist for small business websites](https://ndcompany.in/blogs/technical-seo-checklist)
  23 Oct 2026
- [How to plan a business website before you hire anyone](https://ndcompany.in/blogs/plan-a-business-website)
  23 Oct 2026
- [Logo vs brand identity: what you are paying for](https://ndcompany.in/blogs/logo-vs-brand-identity)
  23 Oct 2026
- [Core Web Vitals explained for business owners](https://ndcompany.in/blogs/core-web-vitals-explained)
  23 Oct 2026
- [Google Business Profile: a setup and upkeep guide for local businesses](https://ndcompany.in/blogs/google-business-profile-guide)
  23 Oct 2026

## Trending tags

- [Logos](https://ndcompany.in/tags/logos)
- [Food and drink branding](https://ndcompany.in/tags/food-and-drink-branding)
- [Social media creatives](https://ndcompany.in/tags/social-media-creatives)
- [Brand guidelines](https://ndcompany.in/tags/brand-guidelines)
- [Core Web Vitals](https://ndcompany.in/tags/core-web-vitals)
- [Working with an agency](https://ndcompany.in/tags/working-with-an-agency)
- [Google Search Console](https://ndcompany.in/tags#google-search-console)
- [Web accessibility](https://ndcompany.in/tags#web-accessibility)
- [Case management](https://ndcompany.in/tags#case-management)
- [Community platforms](https://ndcompany.in/tags#community-platforms)

[All tags](https://ndcompany.in/tags)

[Add N&D Co. as a preferred source on Google](https://www.google.com/preferences/source?q=ndcompany.in)

## Rather hand it over?

If you would rather have the work done for you, these are the services that cover it.

### [SEO Services](https://ndcompany.in/services/seo-services)

On-page, off-page, and technical SEO to improve rankings and drive organic traffic.

Learn more

### [Website Design & Development](https://ndcompany.in/services/website-design-development)

Responsive websites, e-commerce development, and SEO-optimized web solutions.

Learn more

### [Brand Identity Design](https://ndcompany.in/services/brand-identity-design)

Logo design, brand guidelines, and visual identity systems.

Learn more

## Want this done for your business?

Send a few lines about your business and what you want to fix or build. We will reply with questions or a quote.

[Get in touch](https://ndcompany.in/#contact)

## Structured data

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollectionPage",
      "@id": "https://ndcompany.in/blogs#webpage",
      "url": "https://ndcompany.in/blogs",
      "name": "Blogs: business insights, tips and guides | N&D Co.",
      "description": "Insights, quick tips and plain guides from N&D Co., a brand and growth agency in Kolkata, on branding, websites, SEO and marketing for growing businesses.",
      "isPartOf": {
        "@id": "https://ndcompany.in/#website"
      },
      "breadcrumb": {
        "@id": "https://ndcompany.in/blogs#breadcrumb"
      },
      "inLanguage": "en-IN",
      "mainEntity": {
        "@id": "https://ndcompany.in/blogs#blog"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://ndcompany.in/assets/share/blogs.png",
        "width": 1200,
        "height": 675
      }
    },
    {
      "@type": "Blog",
      "@id": "https://ndcompany.in/blogs#blog",
      "url": "https://ndcompany.in/blogs",
      "name": "N&D Co. Blogs",
      "description": "Insights, quick tips and plain guides from N&D Co., a brand and growth agency in Kolkata, on branding, websites, SEO and marketing for growing businesses.",
      "publisher": {
        "@id": "https://ndcompany.in/#ndco-organization"
      },
      "inLanguage": "en-IN",
      "blogPost": [
        {
          "@type": "BlogPosting",
          "@id": "https://ndcompany.in/blogs/technical-seo-checklist#article",
          "headline": "Technical SEO checklist for small business websites",
          "description": "Twelve technical SEO checks for a small business website, in priority order: Search Console, indexing, robots.txt, sitemap, HTTPS, phones, speed and schema.",
          "image": "https://ndcompany.in/assets/blog/technical-seo-checklist-16x9.png",
          "url": "https://ndcompany.in/blogs/technical-seo-checklist",
          "datePublished": "2026-10-23T00:00:00+05:30",
          "dateModified": "2026-10-23T00:00:00+05:30",
          "author": {
            "@id": "https://ndcompany.in/#founder"
          }
        },
        {
          "@type": "BlogPosting",
          "@id": "https://ndcompany.in/blogs/plan-a-business-website#article",
          "headline": "How to plan a business website before you hire anyone",
          "description": "Plan a business website before you hire: set its one job, sketch pages for phones, keep the domain in your name and copy our one-page brief for quotes.",
          "image": "https://ndcompany.in/assets/blog/plan-a-business-website-16x9.png",
          "url": "https://ndcompany.in/blogs/plan-a-business-website",
          "datePublished": "2026-10-23T00:00:00+05:30",
          "dateModified": "2026-10-23T00:00:00+05:30",
          "author": {
            "@id": "https://ndcompany.in/#founder"
          }
        },
        {
          "@type": "BlogPosting",
          "@id": "https://ndcompany.in/blogs/logo-vs-brand-identity#article",
          "headline": "Logo vs brand identity: what you are paying for",
          "description": "A logo is one mark; a brand identity is the system around it. See what each includes, who owns your logo in India and how to register it as a trademark.",
          "image": "https://ndcompany.in/assets/blog/logo-vs-brand-identity-16x9.png",
          "url": "https://ndcompany.in/blogs/logo-vs-brand-identity",
          "datePublished": "2026-10-23T00:00:00+05:30",
          "dateModified": "2026-10-23T00:00:00+05:30",
          "author": {
            "@id": "https://ndcompany.in/#founder"
          }
        },
        {
          "@type": "BlogPosting",
          "@id": "https://ndcompany.in/blogs/core-web-vitals-explained#article",
          "headline": "Core Web Vitals explained for business owners",
          "description": "What LCP, INP and CLS measure, the marks a page must hit to pass, how websites score on phones in India and what to ask your developer to fix.",
          "image": "https://ndcompany.in/assets/blog/core-web-vitals-explained-16x9.png",
          "url": "https://ndcompany.in/blogs/core-web-vitals-explained",
          "datePublished": "2026-10-23T00:00:00+05:30",
          "dateModified": "2026-10-23T00:00:00+05:30",
          "author": {
            "@id": "https://ndcompany.in/#founder"
          }
        },
        {
          "@type": "BlogPosting",
          "@id": "https://ndcompany.in/blogs/google-business-profile-guide#article",
          "headline": "Google Business Profile: a setup and upkeep guide for local businesses",
          "description": "Set up and verify a Google Business Profile (formerly Google My Business) in India, ask for reviews within Google's rules and avoid suspensions.",
          "image": "https://ndcompany.in/assets/blog/google-business-profile-guide-16x9.png",
          "url": "https://ndcompany.in/blogs/google-business-profile-guide",
          "datePublished": "2026-10-23T00:00:00+05:30",
          "dateModified": "2026-10-23T00:00:00+05:30",
          "author": {
            "@id": "https://ndcompany.in/#founder"
          }
        },
        {
          "@type": "BlogPosting",
          "@id": "https://ndcompany.in/blogs/brand-style-guide#article",
          "headline": "What goes into a brand style guide, and how to use one",
          "description": "What brand guidelines need: logo versions and platform sizes, colour pairs that pass contrast checks, font licences, Indian scripts, voice rules and templates.",
          "image": "https://ndcompany.in/assets/blog/brand-style-guide-16x9.png",
          "url": "https://ndcompany.in/blogs/brand-style-guide",
          "datePublished": "2026-10-23T00:00:00+05:30",
          "dateModified": "2026-10-23T00:00:00+05:30",
          "author": {
            "@id": "https://ndcompany.in/#founder"
          }
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://ndcompany.in/blogs#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://ndcompany.in/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Blogs"
        }
      ]
    }
  ]
}
```
