--- title: "Food social media post and ad creative samples | N&D Co." description: "Five food creatives we designed, shown as samples: four 4:5 social media posts (biryani, wrap, medu vada, breakfast) and an A4-shaped Kolkata brunch piece." url: "https://ndcompany.in/projects/food-poster-series" type: "CreativeWork" image: "https://ndcompany.in/assets/projects/food-poster-series-16x9.png" --- Design # Food social media posts and ad creatives: five restaurant design samples Five food social media posts and ad creatives: a Kolkata brunch, a biryani, a chicken wrap, medu vada and a breakfast promo called Bread and Butter. - **Service:** [Graphic Design](https://ndcompany.in/services/graphic-design) - **Category:** [Design](https://ndcompany.in/projects/category/design) - **Industry:** Food and restaurants - **Type:** Design samples, no client named - **Pieces shown:** 5 - **Formats:** Four 4:5 posts, one in A4 proportions - **Food shown:** Brunch, biryani, chicken wrap, medu vada, roasted wedges ## Overview These are five food social media posts and ad creatives that we designed, shown here as samples with no client named: a Kolkata brunch announcement, a biryani post, a Healthy Chicken Wrap post, a medu vada offer and a breakfast promo called Bread and Butter. Food posts and ad creatives like these are part of our [graphic design service](https://ndcompany.in/services/graphic-design). Each one is built around a photo of the food with a large headline, and all but the chicken wrap also carry hours, an offer or a web address. All but Kolkata Brunch are 1080 by 1350 pixels, the 4:5 portrait shape Meta recommends for feed ads; Kolkata Brunch is taller, in A4 proportions. Two pieces carry stand-in restaurant names where a real one would go (one simply reads "Your restaurant"), and the biryani piece ends on a sample web address. Creatives and logos we made for named food and drink businesses are under [food and drink branding](https://ndcompany.in/tags/food-and-drink-branding). ## What a food post or ad needs on Instagram and Facebook [Instagram's help page on photo resolution](https://help.instagram.com/1631821640426723) says a photo between 320 and 1080 pixels wide keeps its original resolution when its shape is between 1.91:1 (landscape) and 3:4 (portrait). Instagram crops a photo outside that range to fit, enlarges a smaller one to 320 pixels wide and sizes a larger one down to 1080 pixels wide. For paid placements, Meta's ads guide recommends a 4:5 image at 1440 by 1800 pixels, as JPG or PNG, for image ads in both the [Instagram feed](https://www.facebook.com/business/ads-guide/update/image/instagram-feed) and the [Facebook feed](https://www.facebook.com/business/ads-guide/update/image/facebook-feed). For words on the image, Meta's [advice on text overlays](https://www.facebook.com/business/help/980593475366490) is to use a clean font at a large enough size in a contrasting colour, not to cover the visuals, and not to pack in too many messages, because an ad usually has one call to action. In 4:5 and square ads in the Instagram feed, it asks for the bottom and side edges to stay free of text, logos and other important elements, where they can be cropped out or covered by the app's interface, such as the profile icon or a call to action. ## What we did [Graphic Design](https://ndcompany.in/services/graphic-design) ### Five food posts and ad creatives Bread and Butter, the piece at the top of this page, is labelled a morning breakfast promo. A top-down photo of roasted wedges with red pepper and fresh herbs, in a bowl on a wooden board, fills the left side, and a rust-orange shape with a curved edge covers the right side and holds all the text. At the top is the stand-in name "Your restaurant" beside a small line icon of a thumbs-up above a plate. Below it come Bread and Butter in large cream capitals with an outline, "Morning breakfast promo" in thin italic capitals, a thin rule and a time slot in pale yellow. Small pale yellow line drawings of food sit along the edge of the orange shape. Kolkata Brunch announces a brunch every Saturday, from 10am to 2pm. The word Kolkata is set in outlined black capitals over Brunch in a bold pink-red script, and below them a tall frame with rounded ends holds a top-down photo of a brunch table: bowls of porridge and yoghurt topped with blueberries, blackberries and strawberries, waffles with honeycomb and a mug of coffee or tea. A ribbon across the foot of the frame reads "Every Saturday Morning". The top of the page is off-white, and a pink-red block cuts diagonally across the lower part, where "From 10am-2pm" sits in white. The biryani piece sets the line "It's not just food, it's an emotion." above BIRYANI in very large, condensed dark red capitals, both tilted slightly upward, on a red background that darkens to maroon at the bottom right. A clay bowl of chicken biryani, with a star anise, a green chilli and a lemon slice on the rice, sits below the word, and its chicken pieces rise in front of the middle letters while steam drifts across the last ones. Below the bowl are two lines about the dish ("Fragrant rice, succulent meat, and aromatic spices. Dig into layers of rich flavor with every bite!"), the line "Indulge today, because you deserve the best." in white, and a sample web address in a white pill-shaped button. Healthy Chicken Wrap is the darkest piece in the set. "Healthy" is written in an orange brush script above CHICKEN WRAP in heavy white capitals, on a black background with folds of dark cloth across the top. Flames and sparks rise on the left, and two halves of a wrap, filled with grilled chicken strips, lettuce, tomato and shredded carrot, rest on a wooden tabletop at the bottom. A tomato slice and an onion ring float at the edges, and three white strokes fan out beside the headline. The piece has no restaurant name, price or address. The medu vada piece is an offer. Medu vada is a South Indian snack made from lentils, and the photo shows a plate of them on banana leaves with curry leaves and a ring of onion. A large cream circle with a faint pattern of line-drawn flowers fills most of an olive green background, and a string of orange and yellow marigolds hangs across the top. The type is green on cream: a stand-in restaurant name in small capitals, BEST SELLER in large serif capitals set on an arc and MEDU VADA under the plate, with a green "ORDER NOW" button below. A red badge with a scalloped edge, reading "GET 50% OFF", overlaps the left edge of the plate. Across the set, three pieces cut the dish out of its photo and place it on a new background (biryani, chicken wrap and medu vada), while Bread and Butter and Kolkata Brunch keep the photo's own table and background, partly covered by a colour shape in one and framed in the other. Each mixes at least two type styles, such as a brush script over heavy capitals on the wrap, or serif capitals with a bold sans serif on the medu vada piece. In all five, the headline sits beside, above, below or behind the food rather than across it. Measured against the platform pages above, the four 4:5 pieces are 1080 pixels wide, the widest Instagram keeps a photo, and their shape is inside its range, so Instagram would post them without cropping. To run as feed ads, Meta's guide recommends the same shape at 1440 by 1800 pixels. Kolkata Brunch, at 1587 by 2245 pixels in the original file, is taller than 3:4, so Instagram would crop it to fit. The five were not made for one business, and each has its own colours and type. When we design for a restaurant, we work from its logo, colours and fonts so that every post looks like the same business; our guide to [what goes into a brand style guide](https://ndcompany.in/blogs/brand-style-guide) explains how those rules are written down. More of our design work, for named clients and as samples, is under [design projects](https://ndcompany.in/projects/category/design). - Bread and Butter: a 4:5 breakfast promo post, 1080 x 1350 px - Kolkata Brunch: a Saturday brunch announcement in A4 proportions, 1587 x 2245 px - Biryani: a 4:5 dish post with a web address, 1080 x 1350 px - Healthy Chicken Wrap: a 4:5 dish post, 1080 x 1350 px - Medu vada: a 4:5 offer post with a 50% off badge and an Order now button, 1080 x 1350 px *Kolkata Brunch: outlined capitals over a pink-red script, in A4 proportions (1587 x 2245 px in the original file)* *Biryani, 4:5: the chicken rises in front of the headline, and a sample web address sits at the foot* *Healthy Chicken Wrap, 4:5: an orange brush script over heavy white capitals, with no name, price or address* *Medu vada, 4:5: marigolds across the top, a stand-in restaurant name, a 50% off badge and an Order now button* ## Related reading Guides from our blogs on the same kind of work. Branding Guide ยท 23 Oct 2026 ### [What goes into a brand style guide, and how to use one](https://ndcompany.in/blogs/brand-style-guide) Logo sizes for each platform, colour pairs that pass WCAG, font licences and Indian-script fonts, voice rules, a review checklist and a handover list. Read the guide ## More projects Design ### [YouTube thumbnail series](https://ndcompany.in/projects/youtube-thumbnail-series) Seven YouTube thumbnails for videos on fitness, food, travel, gaming, beauty, money and DIY. See the project Design Dream Bar, Kolkata ### [Pio Bhai offer creative for Dream Bar](https://ndcompany.in/projects/dream-bar) An offer creative for Dream Bar, a bar and restaurant in Barrackpore, Kolkata, for its Pio Bhai weekend promotion. See the project Design Iron Nerve Fitness ### [Gym promotion creative for Iron Nerve Fitness](https://ndcompany.in/projects/iron-nerve-fitness) A promotion creative for Iron Nerve Fitness, a premium Roman-themed gym. See the project [See all projects](https://ndcompany.in/projects) ## Want something like this? Tell us about your business in a few lines and we will reply with questions or a quote. We work from Kolkata with clients across India and abroad. 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A ribbon across the foot of the frame reads \"Every Saturday Morning\". The top of the page is off-white, and a pink-red block cuts diagonally across the lower part, where \"From 10am-2pm\" sits in white. The biryani piece sets the line \"It's not just food, it's an emotion.\" above BIRYANI in very large, condensed dark red capitals, both tilted slightly upward, on a red background that darkens to maroon at the bottom right. A clay bowl of chicken biryani, with a star anise, a green chilli and a lemon slice on the rice, sits below the word, and its chicken pieces rise in front of the middle letters while steam drifts across the last ones. Below the bowl are two lines about the dish (\"Fragrant rice, succulent meat, and aromatic spices. Dig into layers of rich flavor with every bite!\"), the line \"Indulge today, because you deserve the best.\" in white, and a sample web address in a white pill-shaped button. Healthy Chicken Wrap is the darkest piece in the set. \"Healthy\" is written in an orange brush script above CHICKEN WRAP in heavy white capitals, on a black background with folds of dark cloth across the top. Flames and sparks rise on the left, and two halves of a wrap, filled with grilled chicken strips, lettuce, tomato and shredded carrot, rest on a wooden tabletop at the bottom. A tomato slice and an onion ring float at the edges, and three white strokes fan out beside the headline. The piece has no restaurant name, price or address. The medu vada piece is an offer. Medu vada is a South Indian snack made from lentils, and the photo shows a plate of them on banana leaves with curry leaves and a ring of onion. A large cream circle with a faint pattern of line-drawn flowers fills most of an olive green background, and a string of orange and yellow marigolds hangs across the top. 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