--- title: "Innovation Texture brand identity case study | N&D Co." description: "Logo and brand identity for Innovation Texture, a wall texture maker in Vadodara: a rising sun formed from I and T, a bulb, buildings, five palettes and lockups." url: "https://ndcompany.in/projects/innovation-texture" type: "CreativeWork" image: "https://ndcompany.in/assets/projects/innovation-texture-16x9.png" --- Branding · Innovation Texture # Innovation Texture case study: a brand identity for a wall texture maker A logo and brand identity for Innovation Texture, a wall texture maker in Vadodara: a rising sun that forms the letters I and T, five palettes, lockups and mockups. - **Client:** Innovation Texture - **Place:** Vadodara, Gujarat - **Services:** [Logo Design](https://ndcompany.in/services/logo-design), [Brand Identity Design](https://ndcompany.in/services/brand-identity-design) - **Category:** [Branding](https://ndcompany.in/projects/category/branding) - **Industry:** Wall textures - **Palettes shown:** 5 - **Brand palette:** Brown, amber, yellow, ivory - **Logo files:** Light, dark, duotone, round - **Status:** In use ## Overview N&D Co. designed the logo and brand identity for Innovation Texture, a wall texture manufacturer and designer in Vadodara, India. The logo is a rising sun that forms the letters I and T, with tall buildings, a light bulb under a small roof and stripes for the ground the business rises from. Around it we delivered four logo files, five colour palettes to choose from, stacked and horizontal lockups with their construction grids, and mockups of the logo on walls, signs and stationery. Innovation Texture uses the identity today. Photos of it in use are covered by a non-disclosure agreement, so this page shows the presentation mockups from the brand package instead. The work covers two of our services: [logo design](https://ndcompany.in/services/logo-design) for the mark and its lockups, and [brand identity design](https://ndcompany.in/services/brand-identity-design) for the palettes, the logo versions and the brand identity document. ## About Innovation Texture Innovation Texture makes and designs wall textures in Vadodara, Gujarat. Its brand package describes a team of designers and manufacturers who create wall textures for residential and commercial spaces, and its goal as high-quality, customisable textures that improve how a space looks. Our concept notes name its customers as builders and residential business owners. ## What the logo was designed to say Our concept notes give each part of the logo a job: carry the name, stand for innovation, refer to the customers and show a business on the rise. The delivered files add the practical side, a version for light and dark backgrounds. - Carry the initials of the name, I for Innovation and T for Texture. - Stand for innovation, with a light bulb. - Refer to the customers: builders and residential business owners. - Suggest a business that is growing. - Work in black, in white and in colour, on light and dark backgrounds. ## What we did Each part of the work, with the service behind it. [Logo Design](https://ndcompany.in/services/logo-design) ### A rising sun built from I and T The outer shape is a rising sun: a circle that opens at the top, where tall, narrow buildings drawn in outline rise through it, and the lines of the two buildings form an I and a T. Under a small roof at their feet sits a light bulb with leaves around it, and horizontal stripes fill the bottom of the circle. The wordmark sets Innovation Texture in a thin, geometric sans serif. It goes under the icon in the stacked lockup and beside it, on two lines, in the horizontal one, and each lockup has its construction grid. - The logo icon: a rising sun with buildings, a bulb and stripes - A stacked lockup: the icon above the name - A horizontal lockup: the icon beside the name on two lines - Construction grids for both lockups - Logo files: light, dark, duotone and round, each 2,000 pixels square *The stacked lockup.* *The horizontal lockup.* [Brand Identity Design](https://ndcompany.in/services/brand-identity-design) ### Palettes, logo versions and a brand identity document We gave Innovation Texture five colour palettes to compare on the logo itself, from warm browns and ambers to a yellow and charcoal pair. The final palette, warm ivory, golden yellow, amber and deep brown, is the one our brand identity document sets out, with the logo in its variations, the meaning of each part and mockups showing how the logo could look. - Five colour palettes, each shown on the logo - A brand palette with HEX and RGB codes - Logo variations on light and dark backgrounds - A brand identity document (PDF) - Presentation mockups showing how the logo could look ## What does the Innovation Texture logo mean? Every part of the Innovation Texture logo stands for something about the business: its name, its customers and where it is headed. The table follows our concept notes, part by part. **The parts of the Innovation Texture logo and what each means** | Part of the logo | What it stands for | | --- | --- | | The rising sun | Innovation Texture leading the future of wall textures; the symbol forms the I and the T | | The tallest building | The I, the first letter of Innovation | | The building beside it | The T, the first letter of Texture | | The buildings together | The customers: builders and residential business owners | | The bulb | The word Innovation | | The bulb under the house roof | Innovating inside the home, and the business standing on top | | The stripes at the bottom | The earth the business is rising from | *The logo variations, from the brand identity document.* ## Colour palettes: five options and the final palette We showed Innovation Texture five palettes, each applied to the logo, so the choice could be made on the mark itself instead of on swatches. Palette 4 is marked as custom: it keeps palette 1's amber and deep brown and pairs them with a deeper yellow and a light grey. **The five colour palettes shown for Innovation Texture** | Palette | Colours (HEX) | Character | | --- | --- | --- | | Palette 1 (final) | #F6F1E9, #FFD93D, #FF9A00, #4F200D | Warm ivory, golden yellow, amber and deep brown | | Palette 2 | #7B542F, #B6771D, #FF9D00, #FFCF71 | Browns and ochre into orange and light orange | | Palette 3 | #FF9B00, #FFE100, #FFC900, #EBE389 | Orange and bright yellows with a pale olive | | Palette 4 (custom) | #F5F5F5, #F9C800, #FF9A00, #4F200D | Light grey, yellow, amber and deep brown | | Palette 5 | #CFDBD5, #E8EDDF, #F5CB5C, #242423, #333533 | Pale sage greys, a soft yellow and two charcoals | Palette 1 is the final brand palette: warm ivory, golden yellow, amber and deep brown. It is the palette in the brand identity document, the final deliverable, and the mockups use it. The logo files also come as a duotone and a round version in a yellow and a charcoal close to palette 5's, on its pale sage (#E8EDDF), and as light and dark versions in black and white. **The final Innovation Texture brand palette (palette 1)** | Colour | HEX | RGB | | --- | --- | --- | | Deep brown | #4F200D | 79, 32, 13 | | Amber | #FF9A00 | 255, 154, 0 | | Golden yellow | #FFD93D | 255, 217, 61 | | Warm ivory | #F6F1E9 | 246, 241, 233 | *The five palettes, each on the logo.* *The brand palette, from the brand identity document.* ## Logo files, lockups and construction grids The logo came as four files, each 2,000 pixels square, so there is a version for every background. Each lockup also has a construction grid that shows how the icon and the name line up. **The Innovation Texture logo files** | File | What it shows | Use it on | | --- | --- | --- | | Light | The logo in black on white | White and light backgrounds, single-colour printing | | Dark | The logo in white on black | Dark backgrounds and photos | | Duotone | The logo in yellow and charcoal on pale sage | Colour use on light backgrounds | | Round | The duotone logo inside a thin circle | Round spaces such as profile pictures | - **colour palettes shown on the logo:** 5 - **logo files: light, dark, duotone and round:** 4 - **lockups: stacked and horizontal:** 2 - **mockups in the brand package:** 20 *The four logo files: light, dark, duotone and round.* *The construction grid of the stacked lockup.* *The construction grid of the horizontal lockup.* ## Mockups: the logo on walls, signs and stationery Since the business makes wall textures, most of the mockups put the logo on textured plaster, concrete and stone, in a living room, a showroom, a reception and on a building, and the rest on a shopfront, a sign, a bag, an envelope and stationery. They are presentation renders, not photographs of the client's premises: the identity is in use, but photos of it are covered by a non-disclosure agreement. The brand package has 20; these are 12 of them, and we have blurred the placeholder contact details on the stationery. *Mockup: a showroom feature wall.* *Mockup: unfinished concrete beside decorative textured plaster.* *Mockup: a living room wall.* *Mockup: concrete and textured plaster.* *Mockup: a texture showroom.* *Mockup: a building facade.* *Mockup: a reception wall.* *Mockup: a shopfront.* *Mockup: a wayfinding sign.* *Mockup: a paper bag.* *Mockup: an envelope.* *Mockup: stationery cards. The template's placeholder details are blurred.* Our article on [the difference between a logo and a brand identity](https://ndcompany.in/blogs/logo-vs-brand-identity) explains what each part of a job like this covers. If you need a logo with this kind of thinking behind it, see our [logo design](https://ndcompany.in/services/logo-design) service, or more of our work on [the projects page](https://ndcompany.in/projects). ## Frequently asked questions **What did N&D Co. design for Innovation Texture?** N&D Co. designed the logo and brand identity for Innovation Texture, a wall texture maker in Vadodara: a logo icon, stacked and horizontal lockups with their construction grids, four logo files, five colour palettes shown on the logo, a brand identity document and presentation mockups. **What does the Innovation Texture logo mean?** The rising sun stands for the business leading the future of wall textures, and the buildings inside it form an I and a T for Innovation Texture while standing for its customers, builders and residential business owners. The bulb stands for innovation, and the stripes at the bottom for the ground the business is rising from. **What are the Innovation Texture brand colours?** The final palette is deep brown #4F200D, amber #FF9A00, golden yellow #FFD93D and warm ivory #F6F1E9, as set out in the brand identity document. Four other palettes were shown on the logo, and the logo files also include a duotone version in yellow and charcoal on pale sage. **Which logo files does Innovation Texture have?** Four, each 2,000 pixels square: light (black on white), dark (white on black), duotone (yellow and charcoal on pale sage) and round (the duotone logo inside a thin circle). **Are the Innovation Texture mockups photos of real premises?** No. Innovation Texture uses the identity, but photos of it in use are covered by a non-disclosure agreement. The walls, showroom, facade, shopfront, sign, bag, envelope and stationery on the page are presentation mockups; the brand package has 20 of them. ## Related reading Guides from our blogs on the same kind of work. Branding Guide · 23 Oct 2026 ### [Logo vs brand identity: what you are paying for](https://ndcompany.in/blogs/logo-vs-brand-identity) What a logo job and a full identity should each hand over, the sizes and files a logo needs, who owns it under Indian law, and what registering it as a trade mark costs. Read the guide Branding Guide · 23 Oct 2026 ### [What goes into a brand style guide, and how to use one](https://ndcompany.in/blogs/brand-style-guide) Logo sizes for each platform, colour pairs that pass WCAG, font licences and Indian-script fonts, voice rules, a review checklist and a handover list. Read the guide ## More projects Branding Edli Delight ### [Logo for Edli Delight](https://ndcompany.in/projects/edli-delight) A modern logo for Edli Delight, a South Indian food chain: the name in green inside a brushed circle, beside a stack of idlis. See the project Branding Koustav Kitchen ### [Logo for Koustav Kitchen](https://ndcompany.in/projects/koustav-kitchen) A logo for Koustav Kitchen, a cloud kitchen startup that sells through Zomato: a cartoon chef with a whisk in a round badge. See the project Branding North East, Jaipur ### [Logo for North East, a pub and bar](https://ndcompany.in/projects/north-east-pub-and-bar) A logo for North East, a pub and bar in Jaipur, built around two clinking beer mugs. See the project [See all projects](https://ndcompany.in/projects) ## Want something like this? Tell us about your business in a few lines and we will reply with questions or a quote. We work from Kolkata with clients across India and abroad. 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