---
title: "Tools & Software We Use: Design, Web, SEO & Ads | N&D Co."
description: "The tools N&D Co. uses and how: Figma and Adobe for design, WordPress and Webflow for sites, Ahrefs and GA4 for SEO, Meta and Google Ads, Claude and n8n."
url: "https://ndcompany.in/tools-we-use"
type: "WebPage"
image: "https://ndcompany.in/assets/share/home.png"
---

Our stack

# The tools and software we use

This is what we work with every day, what each tool does in our process and which of our services it supports. Good tooling is a large part of how a small team handles branding, builds and marketing for clients in several countries.

[Get a quote](https://ndcompany.in/#contact)

[See our services](https://ndcompany.in/services)

## Design tools

The identity and design work behind our branding and design services. Used across [Brand Identity Design](https://ndcompany.in/services/brand-identity-design), [Logo Design](https://ndcompany.in/services/logo-design), [Graphic Design](https://ndcompany.in/services/graphic-design) and [Full Branding Solutions](https://ndcompany.in/services/full-branding-solutions).

### [Figma](https://www.figma.com/)

Page layouts, UI design and clickable prototypes for our website projects. Clients review them before development starts.

### [Adobe Illustrator](https://www.adobe.com/products/illustrator.html)

Logo marks, lockups and the vector source files clients get at handover.

### [Adobe Photoshop](https://www.adobe.com/products/photoshop.html)

Image editing for ad creatives, banners and website images.

### [Adobe Lightroom](https://www.adobe.com/products/photoshop-lightroom.html)

Color correction for product and brand photos before they go into a design.

### [Adobe Creative Cloud](https://www.adobe.com/creativecloud.html)

Keeps our design files, fonts and libraries in sync across projects.

### [Canva](https://www.canva.com/)

Quick social graphics, and templates clients can edit themselves after handover.

## Video editing tools

The edit suite behind our video production service. Used across [Video Production & Editing](https://ndcompany.in/services/video-production-editing).

### [Adobe Premiere Pro](https://www.adobe.com/products/premiere.html)

Our main editor for corporate videos, product demos and reels, exported in whatever format each platform needs.

### [Adobe After Effects](https://www.adobe.com/products/aftereffects.html)

Motion graphics, animated titles and explainer animations.

### [DaVinci Resolve](https://www.blackmagicdesign.com/products/davinciresolve)

Color grading and finishing, so footage shot on different days and cameras matches.

### [CapCut](https://www.capcut.com/)

Fast edits and captions for reels and other short social videos.

## Website and development tools

How we build and ship websites, online stores and custom software. Used across [Website Design & Development](https://ndcompany.in/services/website-design-development), [E-commerce Solutions](https://ndcompany.in/services/ecommerce-solutions) and [Software Development](https://ndcompany.in/services/software-development).

### [WordPress](https://wordpress.org/)

Sites where clients edit their own pages, posts and media from an admin panel.

### [Webflow](https://webflow.com/)

Marketing sites for clients who want to edit content visually, without code.

### [Framer](https://www.framer.com/)

Landing pages and marketing sites that use a lot of motion.

### [VS Code](https://code.visualstudio.com/)

Our code editor for every build, from landing pages to web apps.

### [Git](https://git-scm.com/)

Version control on every project, so any change can be traced and undone.

### [GitHub](https://github.com/)

Where our project code lives, along with code reviews and the pipelines that deploy client sites.

### [Vercel](https://vercel.com/)

Hosting for front-end builds. Every change gets a preview link we can share with the client.

### [Docker](https://www.docker.com/)

Keeps development and production environments identical for custom software.

### [Postman](https://www.postman.com/)

Designing, testing and documenting the APIs behind custom software and integrations.

### [Thunder Client](https://www.thunderclient.com/)

Quick API checks inside the editor while we wire up integrations and payment gateways.

### [Hostinger](https://www.hostinger.com/)

Hosting and domains for client sites when the project includes getting the site live.

## SEO and analytics tools

The research, audit and reporting tools behind our SEO work. Used across [SEO Services](https://ndcompany.in/services/seo-services) and [Content Creation](https://ndcompany.in/services/content-creation).

### [Ahrefs](https://ahrefs.com/)

Keyword research, backlink checks and competitor gaps for each SEO plan.

### [Semrush](https://www.semrush.com/)

Site audits and rank tracking, which feed the monthly SEO report.

### [Google Search Console](https://search.google.com/search-console)

Indexing, coverage and search performance for every site we look after.

### [Screaming Frog](https://www.screamingfrog.co.uk/seo-spider/)

Full site crawls for technical SEO audits, catching broken links, redirect chains and missing tags.

### [Google Analytics 4](https://marketingplatform.google.com/about/analytics/)

Traffic and conversion tracking on client sites, set up during the build.

### [Porter Metrics](https://portermetrics.com/)

Pulls ad platform and analytics data into client reporting dashboards.

## Social media and ad platforms

Where we publish content and run paid campaigns for our marketing and social media clients. Used across [Digital Marketing & Performance Marketing](https://ndcompany.in/services/digital-marketing) and [Social Media Management](https://ndcompany.in/services/social-media-management).

### [Meta Business Suite](https://business.facebook.com/)

Client Facebook and Instagram pages, posts and inboxes, managed in one place.

### [Meta Ads Manager](https://www.facebook.com/business/tools/ads-manager)

Building, running and adjusting Facebook and Instagram ad campaigns.

### [Facebook Ads Library](https://www.facebook.com/ads/library)

Seeing what competitors actually run before we plan a campaign's creative.

### [Google Ads](https://ads.google.com/)

Search and display campaigns, with conversion tracking connected.

### [YouTube Ads](https://www.youtube.com/ads/)

Video ad campaigns on YouTube, run through Google Ads.

### [TikTok Ads](https://ads.tiktok.com/)

Short video ad campaigns on TikTok.

### [ChatGPT Ads](https://ads.openai.com/)

Sponsored placements inside ChatGPT conversations, run through OpenAI's Ads Manager in the markets where ads are available.

### [Buffer](https://buffer.com/)

Scheduling and publishing posts across client social accounts.

### [Hootsuite](https://www.hootsuite.com/)

Managing several client social accounts and watching for brand mentions.

## AI and automation tools

Where AI and automation save us time. A person reviews anything that goes to a client. Used across [Software Development](https://ndcompany.in/services/software-development) and [Content Creation](https://ndcompany.in/services/content-creation).

### [Claude](https://claude.com/)

Drafting, coding help and review work. It speeds up delivery, and every output still gets a human check.

### [ChatGPT](https://chatgpt.com/)

Research and idea generation for content and campaign planning.

### [Gemini](https://gemini.google.com/)

Research and drafting alongside our files in Google Workspace.

### [Hermes Agent](https://hermes-agent.nousresearch.com/)

Agent-based automation for our internal workflows, so repetitive steps run on their own.

### [n8n](https://n8n.io/)

Workflow automation between our own tools, such as lead alerts and reporting.

### [Zapier](https://zapier.com/)

Simple no-code automations between client tools like forms, CRMs and email.

### [Make](https://www.make.com/)

Multi-step automations that need branching logic.

## Payment gateways

The payment gateways we connect to client stores and web apps, for selling in India and worldwide. Used across [E-commerce Solutions](https://ndcompany.in/services/ecommerce-solutions) and [Website Design & Development](https://ndcompany.in/services/website-design-development).

### [Razorpay](https://razorpay.com/)

Payments from Indian customers, including UPI and cards.

### [UPI](https://www.npci.org.in/what-we-do/upi/product-overview)

India's instant bank-to-bank payments, run by NPCI. Customers pay from any UPI app at checkout.

### [PhonePe Payment Gateway](https://www.phonepe.com/business-solutions/payment-gateway/)

PhonePe's checkout for Indian stores, taking UPI, cards, net banking and wallets.

### [Paytm Payment Gateway](https://www.paytmpayments.com/payment-gateway)

Paytm's gateway for Indian stores, with UPI, cards, net banking and EMI.

### [Stripe](https://stripe.com/)

Card payments for clients who sell internationally.

### [PayPal Payflow](https://developer.paypal.com/api/nvp-soap/payflow/)

PayPal's gateway for card payments through a client's own merchant account and checkout page.

### [Braintree](https://www.braintreepayments.com/)

Cards, PayPal and digital wallets in one checkout, from PayPal.

### [Adyen](https://www.adyen.com/)

Cards and local payment methods across many countries in one integration, for larger stores.

### [Square](https://squareup.com/)

Online payments for clients who already sell in person with Square, so both sit in one account.

## Operations and collaboration tools

Files, scheduling and paperwork for every project.

### [Google Drive](https://workspace.google.com/products/drive/)

Sharing briefs, files and deliverables with clients.

### [Dropbox](https://www.dropbox.com/)

Moving large files such as raw video footage and print-ready artwork.

### [OneDrive](https://www.microsoft.com/microsoft-365/onedrive/online-cloud-storage)

File sharing with clients who work in Microsoft 365.

### [Notion](https://www.notion.com/)

Project plans, briefs and internal docs.

### [Calendly](https://calendly.com/)

Booking discovery and review calls without back-and-forth emails.

### [Google Calendar](https://workspace.google.com/products/calendar/)

Calls, deadlines and project milestones.

### [Zoho](https://www.zoho.com/)

CRM and day-to-day business records such as leads and invoices.

### [Microsoft Office](https://www.microsoft.com/microsoft-365)

Scopes, proposals, invoices and the written quote every project starts with.

## Want this stack working for you?

Send a few lines about your business and we will reply with questions or a quote.

[Get a quote](https://ndcompany.in/#contact)

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