Marketing for Wafflery's
We worked on Wafflery's marketing alongside the design work. In the same review, Wafflery's wrote that it was "now seeing real results, both in-store and online".
Marketing · Wafflery's
Wafflery's: marketing and design for a Kolkata waffle shop
Marketing and graphic design for Wafflery's, a growing food venture in Kolkata.
- Client
- Wafflery's
- Place
- Kolkata
- Industry
- Food (waffles, pancakes and shakes)
- Area
- Bhowanipore
- Work shown
- One creative
- Format
- Square (1:1), 2160 by 2160 pixels
Overview
Wafflery's is a waffle shop in Bhowanipore, Kolkata. We worked on its digital marketing and its graphic design, including the square chocolate waffle creative at the top of this page.
The creative puts a chocolate waffle on a fork in the middle of the frame, in front of the Wafflery's name, with a short tagline above it and the shop's address in the bottom right corner.
About Wafflery's
Wafflery's is listed on Google Maps at 33/1 Rammohan Dutta Road in Bhowanipore, Kolkata, the address printed on the creative. Zomato lists its cuisines as waffles, pancakes and shakes and marks the Bhowanipore shop vegetarian only, with indoor seating, takeaway and home delivery.
Zomato groups it with two more outlets under the Wafflery's name, both in Howrah: one in the Howrah Station area and one on GT Road.
Sources: Google Maps listing, Zomato page for the Bhowanipore shop, Zomato list of Wafflery's outlets.
What Wafflery's needed
In its Facebook review, Wafflery's wrote: "As a growing food venture, we needed more than just a marketing agency, we needed a creative tech partner who understood our vision, our audience, and how to scale our digital presence authentically."
What we did
Each part of the work, with the service behind it.
Chocolate waffle creative
We designed a square creative around Wafflery's chocolate waffle. The waffle fills the centre of the frame, with glossy chocolate dripping down its face, and sits on a black fork that rises from the bottom edge.
Behind it, the Wafflery's name runs across the middle in rounded brown letters with a thick yellow outline, and the "a" is drawn as a small golden waffle with chocolate dripping over its top. The waffle covers the middle letters of the name.
The background is dark brown, with a warm glow behind the waffle and a large heart shape in a deeper brown. The tagline "Indulge in goodness like never before" runs across the top in thin, widely spaced serif capitals, and in the bottom right corner a map pin sits over the shop's address on Rammohan Dutta Road, near Northern Park. Apart from the name, the only text is the tagline and the address. There is no price or offer.
- One square creative for the chocolate waffle, 2160 by 2160 pixels
What the client said
Wafflery's in their own words, from a public Facebook review.
RecommendsFacebook review
"Partnering with N&D Co. has been one of the best decisions we've made for our brand. As a growing food venture, we needed more than just a marketing agency, we needed a creative tech partner who understood our vision, our audience, and how to scale our digital presence authentically. Thanks to N&D Co., our customer reach has multiplied, our engagement has skyrocketed, and we're now seeing real results, both in-store and online. If you're a brand looking for real growth through smart, modern marketing and tech execution, we highly recommend N&D Co."
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