Paid media and reporting
We plan and run paid campaigns on Google Ads and Meta, write and send email campaigns, and report every month on what the spend produced. The service is for businesses across India and worldwide that want one team handling ads, email, tracking and reporting instead of separate vendors.
Digital Marketing & Performance Marketing at N&D Co. is a paid-media and measurement service for businesses that want leads or sales from online channels. It includes campaign setup and management on Google Ads and Meta, social media marketing, email marketing campaigns, conversion tracking, and a monthly performance report. N&D Co. is a brand and growth agency based in Barrackpore, Kolkata, West Bengal, and works with businesses worldwide remotely. Ad spend is paid by the client directly to the advertising platform.
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Search ads, social ads and email run from one plan with one point of contact. You stop reconciling reports from separate vendors.
Conversion tracking is set up before any campaign goes live, so the monthly report shows which ads produced leads and which did not.
We pause weak ads and shift budget toward the campaigns that are producing, based on tracked numbers rather than gut feel. The reasoning is written into each report.
Search and display campaigns on Google Ads: keyword research, ad copy, bidding, negative keywords and ongoing optimization of the account.
Campaigns on Facebook and Instagram through Meta Ads Manager, including audience setup, creative briefs and A/B tests of copy and images.
Paid promotion of your posts, coordinated with your content calendar so ads and organic posts carry the same message.
Newsletters and promotional emails written, designed and scheduled in your email platform, with list segmentation and a send report for each campaign.
Analytics and ad platform pixels configured to record form submissions, calls, purchases or whatever counts as a lead for your business.
A review of the pages your ads send people to, with specific changes to copy, layout and forms. Building or redesigning the page is quoted separately.
A written report each month covering spend, clicks, cost per lead, what we changed and what we plan to change next.
Every quote is set in writing before work starts. The tiers below are starting points for scope, and ad spend is always separate and paid by you directly to the platform.
Starting prices for clients in India, in Indian rupees. Your written quote confirms the final price, its currency and any payment charges.
STARTER
billed monthly
For a business starting paid ads on one channel with a small budget.
GROWTH
billed monthly
For businesses running search and social ads together and adding email.
CUSTOM
billed monthly
For larger budgets, several products or locations, or reporting needs that do not fit a standard scope.
Every quote is set in writing before work starts. Prefer to talk first? +91 89021 09455, Monday to Saturday, 9:00 AM to 6:00 PM IST.
We talk through your product, margins, current marketing and what a good lead looks like for you. Phone or video call, your choice.
You receive a written proposal listing channels, monthly scope, fees and responsibilities. Work starts once the agreement is signed and the upfront payment clears.
We set up or audit your ad accounts, install conversion tracking and build the first campaigns. Ads go live only after you approve the copy and creative.
Each week we review spend, pause weak ads, test new copy and adjust bids and audiences.
At the end of every month you receive the report and a short call to walk through it and agree the next month's priorities.
We charge a monthly retainer for managing your campaigns, fixed in a written quote before work starts. Ad spend is separate: you pay Google or Meta directly from your own account, so you always see exactly what the platform charged. A 50% upfront payment begins the engagement and the balance is due as set out in the agreement. We accept UPI, bank transfer, Razorpay and PayPal.
Account setup and tracking usually take the first few weeks, and the platforms need a period of spend after launch before the data means much. We do not guarantee outcomes such as a cost per lead, a number of leads or a conversion rate, because those depend on your offer, your market and your budget. We report the actual numbers every month and change course when they call for it.
Access to your existing ad accounts, website and analytics, or permission to create them in your name. Your logo and brand files, product or service details with pricing, and a person who can approve ad copy within a day or two. If you have past campaign data, share it so we do not repeat what already failed.
Google Ads reaches people who are already searching for what you sell, so it suits services and products with clear search demand. Meta ads reach people on Facebook and Instagram by interest and behavior, which works better for visual products and for building awareness before someone searches. A mix is common, and the monthly report shows what each channel cost per lead.
You do. Campaigns run inside ad accounts registered to your business, and we work on them with manager access. If the engagement ends, you keep the accounts, the campaign history and the audiences that were built.
Those are separate services. SEO Services covers search rankings and organic traffic, and Social Media Management covers planning and posting your regular content. Either can be combined with performance marketing in a single quote.
N&D Co. is run by its founder, Nakshatra Ranjan Saha (CEO & Founder), from Barrackpore, Kolkata, West Bengal, India. You deal with the founder directly, not with an account layer.
We deliver Digital Marketing & Performance Marketing remotely to clients in India, Bangladesh, the USA, the Netherlands, and other countries.
Often combined with Digital Marketing & Performance Marketing.
Projects where Digital Marketing & Performance Marketing was part of the job.
Public reviews from clients whose work with us included digital marketing & performance marketing.
"Partnering with N&D Co. has been one of the best decisions we've made for our brand. As a growing food venture, we needed more than just a marketing agency, we needed a creative tech partner who understood our vision, our audience, and how to scale our digital presence authentically. Thanks to N&D Co., our customer reach has multiplied, our engagement has skyrocketed, and we're now seeing real results, both in-store and online. If you're a brand looking for real growth through smart, modern marketing and tech execution, we highly recommend N&D Co."
Guides on the work behind Digital Marketing & Performance Marketing.
Send a few lines about your business and we will reply with questions or a quote. Monday to Saturday, 9:00 AM to 6:00 PM IST.
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