N&D Co. Blogs
Insights, tips and guides for growing businesses
What we learn building brands, websites and campaigns for businesses across India and worldwide, written up for business owners: quick tips, longer guides and our take on what is changing.
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How to plan a business website before you hire anyone
Decide the site's one job, sketch it at phone width, keep the domain and logins in the business's name, and send every provider one brief with speed and accessibility targets.
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Logo vs brand identity: what you are paying for
What a logo job and a full identity should each hand over, the sizes and files a logo needs, who owns it under Indian law, and what registering it as a trade mark costs.
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Core Web Vitals explained for business owners
September 2026 data on how websites score on phones for visitors in India, what LCP, INP and CLS measure, why pages load slowly and what to ask your developer.
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Google Business Profile: a setup and upkeep guide for local businesses
Who should own your profile, how verification works, what to fill in, how to ask for reviews within Google's rules, and what to check every few days and every month.
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What goes into a brand style guide, and how to use one
Logo sizes for each platform, colour pairs that pass WCAG, font licences and Indian-script fonts, voice rules, a review checklist and a handover list.
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