Our stack

The tools and software we use

This is what we work with every day, what each tool does in our process and which of our services it supports. Good tooling is a large part of how a small team handles branding, builds and marketing for clients in several countries.

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Design tools

The identity and design work behind our branding and design services. Used across Brand Identity Design, Logo Design, Graphic Design and Full Branding Solutions.

Figma
Page layouts, UI design and clickable prototypes for our website projects. Clients review them before development starts.
Adobe Illustrator
Logo marks, lockups and the vector source files clients get at handover.
Adobe Photoshop
Image editing for ad creatives, banners and website images.
Adobe Lightroom
Color correction for product and brand photos before they go into a design.
Adobe Creative Cloud
Keeps our design files, fonts and libraries in sync across projects.
Canva
Quick social graphics, and templates clients can edit themselves after handover.

Video editing tools

The edit suite behind our video production service. Used across Video Production & Editing.

Adobe Premiere Pro
Our main editor for corporate videos, product demos and reels, exported in whatever format each platform needs.
Adobe After Effects
Motion graphics, animated titles and explainer animations.
DaVinci Resolve
Color grading and finishing, so footage shot on different days and cameras matches.
CapCut
Fast edits and captions for reels and other short social videos.

Website and development tools

How we build and ship websites, online stores and custom software. Used across Website Design & Development, E-commerce Solutions and Software Development.

WordPress
Sites where clients edit their own pages, posts and media from an admin panel.
Webflow
Marketing sites for clients who want to edit content visually, without code.
Framer
Landing pages and marketing sites that use a lot of motion.
VS Code
Our code editor for every build, from landing pages to web apps.
Git
Version control on every project, so any change can be traced and undone.
GitHub
Where our project code lives, along with code reviews and the pipelines that deploy client sites.
Vercel
Hosting for front-end builds. Every change gets a preview link we can share with the client.
Docker
Keeps development and production environments identical for custom software.
Postman
Designing, testing and documenting the APIs behind custom software and integrations.
Thunder Client
Quick API checks inside the editor while we wire up integrations and payment gateways.
Hostinger
Hosting and domains for client sites when the project includes getting the site live.

SEO and analytics tools

The research, audit and reporting tools behind our SEO work. Used across SEO Services and Content Creation.

Ahrefs
Keyword research, backlink checks and competitor gaps for each SEO plan.
Semrush
Site audits and rank tracking, which feed the monthly SEO report.
Google Search Console
Indexing, coverage and search performance for every site we look after.
Screaming Frog
Full site crawls for technical SEO audits, catching broken links, redirect chains and missing tags.
Google Analytics 4
Traffic and conversion tracking on client sites, set up during the build.
Porter Metrics
Pulls ad platform and analytics data into client reporting dashboards.

Where we publish content and run paid campaigns for our marketing and social media clients. Used across Digital Marketing & Performance Marketing and Social Media Management.

Meta Business Suite
Client Facebook and Instagram pages, posts and inboxes, managed in one place.
Meta Ads Manager
Building, running and adjusting Facebook and Instagram ad campaigns.
Facebook Ads Library
Seeing what competitors actually run before we plan a campaign's creative.
Google Ads
Search and display campaigns, with conversion tracking connected.
YouTube Ads
Video ad campaigns on YouTube, run through Google Ads.
TikTok Ads
Short video ad campaigns on TikTok.
ChatGPT Ads
Sponsored placements inside ChatGPT conversations, run through OpenAI's Ads Manager in the markets where ads are available.
Buffer
Scheduling and publishing posts across client social accounts.
Hootsuite
Managing several client social accounts and watching for brand mentions.

AI and automation tools

Where AI and automation save us time. A person reviews anything that goes to a client. Used across Software Development and Content Creation.

Claude
Drafting, coding help and review work. It speeds up delivery, and every output still gets a human check.
ChatGPT
Research and idea generation for content and campaign planning.
Gemini
Research and drafting alongside our files in Google Workspace.
Hermes Agent
Agent-based automation for our internal workflows, so repetitive steps run on their own.
n8n
Workflow automation between our own tools, such as lead alerts and reporting.
Zapier
Simple no-code automations between client tools like forms, CRMs and email.
Make
Multi-step automations that need branching logic.

Payment gateways

The payment gateways we connect to client stores and web apps, for selling in India and worldwide. Used across E-commerce Solutions and Website Design & Development.

Razorpay
Payments from Indian customers, including UPI and cards.
UPI
India's instant bank-to-bank payments, run by NPCI. Customers pay from any UPI app at checkout.
PhonePe Payment Gateway
PhonePe's checkout for Indian stores, taking UPI, cards, net banking and wallets.
Paytm Payment Gateway
Paytm's gateway for Indian stores, with UPI, cards, net banking and EMI.
Stripe
Card payments for clients who sell internationally.
PayPal Payflow
PayPal's gateway for card payments through a client's own merchant account and checkout page.
Braintree
Cards, PayPal and digital wallets in one checkout, from PayPal.
Adyen
Cards and local payment methods across many countries in one integration, for larger stores.
Square
Online payments for clients who already sell in person with Square, so both sit in one account.

Operations and collaboration tools

Files, scheduling and paperwork for every project.

Google Drive
Sharing briefs, files and deliverables with clients.
Dropbox
Moving large files such as raw video footage and print-ready artwork.
OneDrive
File sharing with clients who work in Microsoft 365.
Notion
Project plans, briefs and internal docs.
Calendly
Booking discovery and review calls without back-and-forth emails.
Google Calendar
Calls, deadlines and project milestones.
Zoho
CRM and day-to-day business records such as leads and invoices.
Microsoft Office
Scopes, proposals, invoices and the written quote every project starts with.