Pio Bhai offer creative
The creative is a black square. The right half is a photo of a tall glass of beer, cut off by the bottom edge, with a thick head of foam, drops of condensation on the glass and a soft yellow glow behind it. The left half holds every line of the offer, so none of the text crosses the photo.
The left column reads from the top. "Pio" in yellow and "Bhai" in white come first, in tall condensed capitals, the largest type in the creative. Under them are a one-line tagline in small yellow capitals, "Saturday & Sunday" in white and the hours, 8:00 PM to 10:00 PM, in yellow. The address comes next, in small white capitals over three lines: Nona Chandanpukur, Pradarshak, Chakraborty Para, Barrackpore, Kolkata, West Bengal 700122.
The bar's name sits at the top centre, above the glass: "Dream" in bold yellow capitals with "Bar & Eatery" in white beneath it. In the bottom left corner is a round yellow stamp with a scalloped edge and a worn, speckled print. It reads "Special" along the top and "Offer" along the bottom, with "30% off" in white on a black band that crosses it at a slant. Apart from the photo, everything is black, yellow or white.
The finished file is 2160 by 2160 pixels. Instagram shares photos at up to 1080 pixels wide, sizes larger ones down to that width and crops a photo only when its shape falls outside 1.91:1 to 3:4 (Instagram Help Centre), so this square would be shared whole, at 1080 by 1080 pixels.
The same design also exists as an earlier portrait version, 1545 by 2000 pixels, from the old site's files of May 2025 and shown below. The layout is the same: Pio Bhai, the tagline, the days, the hours and the address down the left, the glass of beer down the right, the 30% off stamp in the bottom left and the Dream name above the glass. The taller frame gives the glass more height and puts more space between the lines of text.
- The Pio Bhai offer creative, a 1:1 square
- An earlier portrait version of the same creative, 1545 by 2000 pixels
