Join now promotional creative
The creative is a black portrait in two halves. The top half holds the gym's badge and, under it, the headline. The bottom half is a photo of a bearded, tattooed lifter in a dim gym, at the bottom of a squat with a barbell across the front of his shoulders.
The badge is round. Its outer band carries "Dare to be fit" along the top and "Dare to be you" along the bottom in white hand lettering, with a red star on each side, and its black centre has "Iron Nerve Fitness" in worn red capitals around a white fist gripping a dumbbell.
The headline, "Stop dreaming. Start doing!", runs over two lines in stencil capitals, and the colours swap from one line to the next: "Stop" in white and "dreaming." in red, then "Start" in red and "doing!" in white.
Two translucent red bands cross over the photo like barrier tape, each printed with "Join now!" again and again in white, and the lifter stays visible through them. White chevron outlines sit in the top left and bottom right corners, and red hexagon dots in the other two.
Apart from the photo, everything on the creative is red, white or black, the colours of the badge. Writing down a brand's colour codes so that every new piece uses the same ones is one job of a brand style guide.
The finished file is 2160 by 2700 pixels, a 4:5 portrait. Instagram shares photos at up to 1080 pixels wide, sizes larger ones down to that width and crops a photo only when its shape falls outside 1.91:1 to 3:4 (Instagram Help Centre), so this file would be shared whole, at 1080 by 1350 pixels.
- The Join now promotional creative, a 4:5 portrait
