Complete visual identity
We design the visual system your business is recognized by: logo, color palette, typography, and the rules for using them together on everything from a business card to a website. You receive the source files and a guidelines document, so any designer or printer can reproduce the identity correctly.
Brand Identity Design at N&D Co. is the creation of a complete visual identity for a business: a custom logo with its variations, a color palette, typography, supporting graphic elements and a brand guidelines document that explains how to use them. The service is for new businesses that need an identity from scratch and for established businesses whose current look no longer matches what they do. All designs are custom, not templates. N&D Co. is based in Barrackpore, Kolkata, and works remotely with clients worldwide.
A short video with music and no speech. Its on-screen text repeats the copy on this page.
Your website, social posts, packaging and print all look like they come from the same company. Customers stop having to guess.
When a new banner or brochure is needed, the guidelines answer the questions about colors, fonts and logo placement before anyone opens a design tool.
You get vector logos, print and screen color values and the font files or download links, so a printer and a web developer get the same result.
A written summary of your business, audience, competitors and the positioning the identity must express.
A primary logo, a secondary or horizontal version, and a mark or icon for small spaces, each in full color, single color and reversed versions.
Primary and secondary colors with values for print (CMYK and a Pantone reference) and screen (HEX and RGB), plus guidance on which combinations to use.
A heading and body typeface pairing with rules for sizes and weights, and the font files or download links needed to use them in print and on the web.
Patterns, icon style and photography or illustration direction that extend the identity beyond the logo.
A PDF covering logo usage and clear space, color values, typography, rules to follow and avoid, and examples of the identity applied.
Business card, letterhead and email signature designs, and social media profile and post templates in your identity.
Editable vector files (AI, SVG, PDF) and PNGs at common sizes, organized in a folder you own. Ownership transfers to you on full payment.
Every quote is set in writing before design begins, based on the scope agreed in discovery. These tiers are starting points that show what each level usually includes.
Starting prices for clients in India, in Indian rupees. Your written quote confirms the final price, its currency and any payment charges.
ESSENTIALS
written quote before work starts · delivered in 1 to 2 weeks
For a new business that needs a correct, usable identity before launch.
COMPLETE
written quote before work starts · delivered in 2 to 3 weeks
For businesses that want a system their team and vendors can apply without a designer on hand.
CUSTOM
written quote before work starts · delivered in 3 to 6 weeks
For rebrands and multi-product companies, scoped from scratch.
Every quote is set in writing before work starts. Prefer to talk first? +91 89021 09455, Monday to Saturday, 9:00 AM to 6:00 PM IST.
A call about your business, your customers and what you want the brand to say. We send a brand brief and a written quote with scope and timeline.
We look at your market and direct competitors, wherever they are, then agree on a direction with a mood board before drawing anything.
We present logo concepts with the reasoning for each, shown in context on mockups rather than alone on a page. You pick a direction.
The chosen concept is developed into the full system: variations, color, type and supporting elements. Typical projects include two to three revision rounds.
We write and design the brand guidelines document and prepare every file format. You review it before final delivery.
Files and guidelines are delivered on final payment. A 7-day post-delivery support window covers small corrections and file format requests.
We quote each identity project individually, fixed-price or hourly, based on how many logo variations, applications and guideline pages the scope needs. A 50% upfront payment begins the project and the balance is due before we release the final files. The tiers below are starting points, not fixed packages.
Essentials usually takes 1 to 2 weeks from the first call to final files, Complete 2 to 3 weeks and a Custom identity 3 to 6 weeks, depending on scope and how quickly feedback comes back at each stage. The timeline is set in the agreement before we begin.
A description of your business, who your customers are, and any existing material such as a current logo, website or product photos. We do the research, writing and design; you need to be available for review at each stage.
A logo is one mark. A brand identity is the whole visual system around it: color palette, typography, graphic elements, imagery style and the rules for combining them. A logo on its own leaves every later design decision open; an identity settles them in advance.
No. Every identity is designed custom for the business, starting from a written brief and original concepts. Templates and stock logos are ruled out because the same mark can appear on other businesses and is hard to protect.
Yes. On full payment, ownership of the final deliverables transfers to you, including the editable vector files. You are free to register the mark as a trademark and to give the files to any designer, printer or developer. We may show the work in our portfolio unless you ask in writing that we do not.
N&D Co. is run by its founder, Nakshatra Ranjan Saha (CEO & Founder), from Barrackpore, Kolkata, West Bengal, India. You deal with the founder directly, not with an account layer.
We deliver Brand Identity Design remotely to clients in India, Bangladesh, the USA, the Netherlands, and other countries.
Often combined with Brand Identity Design.
Projects where Brand Identity Design was part of the job.
A brand identity for Sea Seven Fish, a seafood wholesaler from Northeast India: 18 logo concepts, a fish with a fin of mountain peaks, a blue palette, a seal and business cards.
See the project
A logo and brand identity for Innovation Texture, a wall texture maker in Vadodara: a rising sun that forms the letters I and T, five palettes, lockups and mockups.
See the projectGuides on the work behind Brand Identity Design.
What a logo job and a full identity should each hand over, the sizes and files a logo needs, who owns it under Indian law, and what registering it as a trade mark costs.
Read the guide
Logo sizes for each platform, colour pairs that pass WCAG, font licences and Indian-script fonts, voice rules, a review checklist and a handover list.
Read the guideSend a few lines about your business and we will reply with questions or a quote. Monday to Saturday, 9:00 AM to 6:00 PM IST.
Get a quote