Branding · Innovation Texture

Innovation Texture case study: a brand identity for a wall texture maker

A logo and brand identity for Innovation Texture, a wall texture maker in Vadodara: a rising sun that forms the letters I and T, five palettes, lockups and mockups.

Client: Innovation Texture
Place: Vadodara, Gujarat
Services: Logo Design, Brand Identity Design
Category: Branding
Industry: Wall textures
Palettes shown: 5
Brand palette: Brown, amber, yellow, ivory
Logo files: Light, dark, duotone, round
Status: In use

Overview

N&D Co. designed the logo and brand identity for Innovation Texture, a wall texture manufacturer and designer in Vadodara, India. The logo is a rising sun that forms the letters I and T, with tall buildings, a light bulb under a small roof and stripes for the ground the business rises from. Around it we delivered four logo files, five colour palettes to choose from, stacked and horizontal lockups with their construction grids, and mockups of the logo on walls, signs and stationery.

Innovation Texture uses the identity today. Photos of it in use are covered by a non-disclosure agreement, so this page shows the presentation mockups from the brand package instead.

The work covers two of our services: logo design for the mark and its lockups, and brand identity design for the palettes, the logo versions and the brand identity document.

About Innovation Texture

Innovation Texture makes and designs wall textures in Vadodara, Gujarat. Its brand package describes a team of designers and manufacturers who create wall textures for residential and commercial spaces, and its goal as high-quality, customisable textures that improve how a space looks. Our concept notes name its customers as builders and residential business owners.

What the logo was designed to say

Our concept notes give each part of the logo a job: carry the name, stand for innovation, refer to the customers and show a business on the rise. The delivered files add the practical side, a version for light and dark backgrounds.

Carry the initials of the name, I for Innovation and T for Texture.
Stand for innovation, with a light bulb.
Refer to the customers: builders and residential business owners.
Suggest a business that is growing.
Work in black, in white and in colour, on light and dark backgrounds.

What we did

Each part of the work, with the service behind it.

Logo Design

A rising sun built from I and T

The outer shape is a rising sun: a circle that opens at the top, where tall, narrow buildings drawn in outline rise through it, and the lines of the two buildings form an I and a T. Under a small roof at their feet sits a light bulb with leaves around it, and horizontal stripes fill the bottom of the circle.

The wordmark sets Innovation Texture in a thin, geometric sans serif. It goes under the icon in the stacked lockup and beside it, on two lines, in the horizontal one, and each lockup has its construction grid.

The logo icon: a rising sun with buildings, a bulb and stripes
A stacked lockup: the icon above the name
A horizontal lockup: the icon beside the name on two lines
Construction grids for both lockups
Logo files: light, dark, duotone and round, each 2,000 pixels square

The stacked lockup.

The horizontal lockup.

Brand Identity Design

Palettes, logo versions and a brand identity document

We gave Innovation Texture five colour palettes to compare on the logo itself, from warm browns and ambers to a yellow and charcoal pair. The final palette, warm ivory, golden yellow, amber and deep brown, is the one our brand identity document sets out, with the logo in its variations, the meaning of each part and mockups showing how the logo could look.

Five colour palettes, each shown on the logo
A brand palette with HEX and RGB codes
Logo variations on light and dark backgrounds
A brand identity document (PDF)
Presentation mockups showing how the logo could look

What does the Innovation Texture logo mean?

Every part of the Innovation Texture logo stands for something about the business: its name, its customers and where it is headed. The table follows our concept notes, part by part.

The parts of the Innovation Texture logo and what each means
Part of the logo	What it stands for
The rising sun	Innovation Texture leading the future of wall textures; the symbol forms the I and the T
The tallest building	The I, the first letter of Innovation
The building beside it	The T, the first letter of Texture
The buildings together	The customers: builders and residential business owners
The bulb	The word Innovation
The bulb under the house roof	Innovating inside the home, and the business standing on top
The stripes at the bottom	The earth the business is rising from

The logo variations, from the brand identity document.

Colour palettes: five options and the final palette

We showed Innovation Texture five palettes, each applied to the logo, so the choice could be made on the mark itself instead of on swatches. Palette 4 is marked as custom: it keeps palette 1's amber and deep brown and pairs them with a deeper yellow and a light grey.

The five colour palettes shown for Innovation Texture
Palette	Colours (HEX)	Character
Palette 1 (final)	#F6F1E9, #FFD93D, #FF9A00, #4F200D	Warm ivory, golden yellow, amber and deep brown
Palette 2	#7B542F, #B6771D, #FF9D00, #FFCF71	Browns and ochre into orange and light orange
Palette 3	#FF9B00, #FFE100, #FFC900, #EBE389	Orange and bright yellows with a pale olive
Palette 4 (custom)	#F5F5F5, #F9C800, #FF9A00, #4F200D	Light grey, yellow, amber and deep brown
Palette 5	#CFDBD5, #E8EDDF, #F5CB5C, #242423, #333533	Pale sage greys, a soft yellow and two charcoals

Palette 1 is the final brand palette: warm ivory, golden yellow, amber and deep brown. It is the palette in the brand identity document, the final deliverable, and the mockups use it. The logo files also come as a duotone and a round version in a yellow and a charcoal close to palette 5's, on its pale sage (#E8EDDF), and as light and dark versions in black and white.

The final Innovation Texture brand palette (palette 1)
Colour	HEX	RGB
Deep brown	#4F200D	79, 32, 13
Amber	#FF9A00	255, 154, 0
Golden yellow	#FFD93D	255, 217, 61
Warm ivory	#F6F1E9	246, 241, 233

The five palettes, each on the logo.

The brand palette, from the brand identity document.

Logo files, lockups and construction grids

The logo came as four files, each 2,000 pixels square, so there is a version for every background. Each lockup also has a construction grid that shows how the icon and the name line up.

The Innovation Texture logo files
File	What it shows	Use it on
Light	The logo in black on white	White and light backgrounds, single-colour printing
Dark	The logo in white on black	Dark backgrounds and photos
Duotone	The logo in yellow and charcoal on pale sage	Colour use on light backgrounds
Round	The duotone logo inside a thin circle	Round spaces such as profile pictures

colour palettes shown on the logo: 5
logo files: light, dark, duotone and round: 4
lockups: stacked and horizontal: 2
mockups in the brand package: 20

The four logo files: light, dark, duotone and round.

The Innovation Texture stacked lockup with red horizontal and vertical construction lines over the icon and the name — The construction grid of the stacked lockup.

The Innovation Texture horizontal lockup with red construction lines aligning the icon with the two lines of the name — The construction grid of the horizontal lockup.

Mockups: the logo on walls, signs and stationery

Since the business makes wall textures, most of the mockups put the logo on textured plaster, concrete and stone, in a living room, a showroom, a reception and on a building, and the rest on a shopfront, a sign, a bag, an envelope and stationery. They are presentation renders, not photographs of the client's premises: the identity is in use, but photos of it are covered by a non-disclosure agreement. The brand package has 20; these are 12 of them, and we have blurred the placeholder contact details on the stationery.

Mockup: a showroom feature wall.

Mockup: unfinished concrete beside decorative textured plaster.

Mockup: a living room wall.

Mockup: concrete and textured plaster.

Mockup: a texture showroom.

Mockup: a building facade.

Mockup: a reception wall.

Mockup: a shopfront.

Mockup: a wayfinding sign.

Mockup: a paper bag.

Mockup: an envelope.

Mockup: stationery cards. The template's placeholder details are blurred.

Our article on the difference between a logo and a brand identity explains what each part of a job like this covers. If you need a logo with this kind of thinking behind it, see our logo design service, or more of our work on the projects page.

Frequently asked questions

What did N&D Co. design for Innovation Texture?

N&D Co. designed the logo and brand identity for Innovation Texture, a wall texture maker in Vadodara: a logo icon, stacked and horizontal lockups with their construction grids, four logo files, five colour palettes shown on the logo, a brand identity document and presentation mockups.

What does the Innovation Texture logo mean?

The rising sun stands for the business leading the future of wall textures, and the buildings inside it form an I and a T for Innovation Texture while standing for its customers, builders and residential business owners. The bulb stands for innovation, and the stripes at the bottom for the ground the business is rising from.

What are the Innovation Texture brand colours?

The final palette is deep brown #4F200D, amber #FF9A00, golden yellow #FFD93D and warm ivory #F6F1E9, as set out in the brand identity document. Four other palettes were shown on the logo, and the logo files also include a duotone version in yellow and charcoal on pale sage.

Which logo files does Innovation Texture have?

Four, each 2,000 pixels square: light (black on white), dark (white on black), duotone (yellow and charcoal on pale sage) and round (the duotone logo inside a thin circle).

Are the Innovation Texture mockups photos of real premises?

No. Innovation Texture uses the identity, but photos of it in use are covered by a non-disclosure agreement. The walls, showroom, facade, shopfront, sign, bag, envelope and stationery on the page are presentation mockups; the brand package has 20 of them.