Branding · Edli Delight

Logo design for Edli Delight, a South Indian food chain

A modern logo for Edli Delight, a South Indian food chain: the name in green inside a brushed circle, beside a stack of idlis.

Client
Edli Delight
Category
Branding
Industry
South Indian food chain
Colours
Deep green and white, with cream, red and light green in the drawing
Lettering
Heavy lowercase sans serif with a lighter white face below
Outline
Round, framed by an open brushed ring

Overview

Edli Delight is a South Indian food chain, and we designed its logo. The word edli is set large in heavy, deep green lowercase letters, with delight in white on a green bar beneath it. A drawing of three stacked idlis sits to the right, and a brushed green ring, open at the sides, curves around the name.

Apart from the idli drawing, the logo uses only two colours, a deep green and white. The drawing adds the cream of the idlis, a red chilli and two light green leaves.

This was a logo design project. If you are weighing a logo against a full brand identity for your own business, our guide to logo vs brand identity sets out what each one should hand over.

What we did

Logo Design

A green wordmark beside a stack of idlis

The name is split over two lines in two styles. Edli is the bigger of the two words: a heavy lowercase sans serif with small openings in the e and the d, and plain straight stems for the d, the l and the i, set close together. Delight sits underneath in a lighter face with thick and thin strokes and a curled e, in white on a solid green bar.

A thin line, with a shorter one above where it starts, sweeps in from the left above the letters and ends at the dot of the i, which has two small curved strokes rising from it. Three short, tapered strokes fan out at the lower left, beside the delight bar.

On the right is a drawing of three stacked idlis, the steamed rice and lentil cakes of South Indian cooking. They are cream with a speckled texture and dark outlines, topped with a red chilli and two light green leaves, and a white outline around the drawing gives it the look of a sticker.

The ring is two brush strokes, one arcing over the top and one under the bottom. Each is doubled for part of its length and tapers to a thin end, and the two leave a gap on each side. The idli drawing sits in the gap on the right and reaches past the line of the ring.

The edli letters, the bar, the strokes and the ring all share one deep green, close to #044B2D in the file shown here.

  • The Edli Delight logo in full colour: the edli wordmark, the delight bar, the idli drawing and the brushed ring in one round lockup

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