Tag
Logos
The logo versions, file formats and sizes a business needs, from a square icon that survives a circle crop to vector files for signs and print.
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Logo vs brand identity: what you are paying for
What a logo job and a full identity should each hand over, the sizes and files a logo needs, who owns it under Indian law, and what registering it as a trade mark costs.
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What goes into a brand style guide, and how to use one
Logo sizes for each platform, colour pairs that pass WCAG, font licences and Indian-script fonts, voice rules, a review checklist and a handover list.
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Work of ours this subject was part of.
Brand identity for Sea Seven Fish
A brand identity for Sea Seven Fish, a seafood wholesaler from Northeast India: 18 logo concepts, a fish with a fin of mountain peaks, a blue palette, a seal and business cards.
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Brand identity for Innovation Texture
A logo and brand identity for Innovation Texture, a wall texture maker in Vadodara: a rising sun that forms the letters I and T, five palettes, lockups and mockups.
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Logo for Edli Delight
A modern logo for Edli Delight, a South Indian food chain: the name in green inside a brushed circle, beside a stack of idlis.
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Logo for Koustav Kitchen
A logo for Koustav Kitchen, a cloud kitchen startup that sells through Zomato: a cartoon chef with a whisk in a round badge.
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Logo for North East, a pub and bar
A logo for North East, a pub and bar in Jaipur, built around two clinking beer mugs.
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Logo for Style & Co.
A startup logo for Style & Co., a unisex hair salon in Salt Lake, Kolkata.
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Logo for Sunfresso
A logo for Sunfresso, a coffee shop in Kolkata: a steaming cup under an arc, above the name and the words Coffee Shop.
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Logo for Taste and Bite
A logo for Taste and Bite, a restaurant in Bhopal: a round badge with a flame over a crossed fork and spatula.
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