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Working with an agency
Hiring a designer, developer or agency: what to ask before you pay, what to put in writing and how to keep ownership of your domain, accounts and files.
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How to plan a business website before you hire anyone
Decide the site's one job, sketch it at phone width, keep the domain and logins in the business's name, and send every provider one brief with speed and accessibility targets.
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Logo vs brand identity: what you are paying for
What a logo job and a full identity should each hand over, the sizes and files a logo needs, who owns it under Indian law, and what registering it as a trade mark costs.
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Google Business Profile: a setup and upkeep guide for local businesses
Who should own your profile, how verification works, what to fill in, how to ask for reviews within Google's rules, and what to check every few days and every month.
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