Topic
Branding tips and guides
Brand identity work in plain words: what a logo does and does not cover, what a full identity includes, and how a style guide keeps everything consistent once it exists.
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Logo vs brand identity: what you are paying for
What a logo job and a full identity should each hand over, the sizes and files a logo needs, who owns it under Indian law, and what registering it as a trade mark costs.
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What goes into a brand style guide, and how to use one
Logo sizes for each platform, colour pairs that pass WCAG, font licences and Indian-script fonts, voice rules, a review checklist and a handover list.
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