Blogs and projects
Tags
Every subject our posts and projects cover, most used first, with the posts and projects that go into it.
Logos
2 posts, 8 projects
The logo versions, file formats and sizes a business needs, from a square icon that survives a circle crop to vector files for signs and print.
- Logo vs brand identity: what you are paying for
- What goes into a brand style guide, and how to use one
- Brand identity for Sea Seven FishBranding
- Brand identity for Innovation TextureBranding
- Logo for Edli DelightBranding
- Logo for Koustav KitchenBranding
- Logo for North East, a pub and barBranding
- Logo for Style & Co.Branding
- Logo for SunfressoBranding
- Logo for Taste and BiteBranding
Food and drink branding
9 projects
Logos, posters and promotions for restaurants, cafes, cloud kitchens and bars.
- Ads, design, reels and social media for KebabiyanaMarketing
- Marketing and design for Wafflery'sMarketing
- Pio Bhai offer creative for Dream BarDesign
- Food posts and ad creativesDesign
- Logo for Edli DelightBranding
- Logo for Koustav KitchenBranding
- Logo for North East, a pub and barBranding
- Logo for SunfressoBranding
- Logo for Taste and BiteBranding
Brand guidelines
2 posts, 1 project
Brand style guides that others can follow without asking you: logo rules, colour codes, fonts, voice and templates, kept as one current version.
- Logo vs brand identity: what you are paying for
- What goes into a brand style guide, and how to use one
Core Web Vitals
3 posts
How Google measures loading, response to taps and clicks, and layout shifts on real visits, the scores it calls good and how to check your own pages.
- Technical SEO checklist for small business websites
- How to plan a business website before you hire anyone
- Core Web Vitals explained for business owners
Working with an agency
3 posts
Hiring a designer, developer or agency: what to ask before you pay, what to put in writing and how to keep ownership of your domain, accounts and files.
- How to plan a business website before you hire anyone
- Logo vs brand identity: what you are paying for
- Google Business Profile: a setup and upkeep guide for local businesses
Google Search Console
2 posts
Setting up Google's free Search Console with the business as owner, then reading its indexing and Core Web Vitals reports and checking that fixes work.
Web accessibility
2 posts
WCAG in plain words: contrast ratios for text, alt text, labelled form fields and tap targets, and how to write them into a website brief or a style guide.
Case management
1 project
Software that keeps everything about a case in one record, from intake and documents to assignment, status and approval, for the staff who process it and the people it concerns.
Community platforms
1 project
Software and systems built for community organisations and the people they serve.
Data management
1 project
Internal systems that keep an organisation's records, members and documents in order.
Fonts
1 post
Naming brand fonts with their licences, choosing fallbacks for documents and websites, and picking matching fonts for Hindi, Bengali and other scripts.
Google Business Profile
1 post
Claiming, verifying and keeping your free Google listing accurate on Search and Maps, from categories and hours to suspensions and appeals.
Local SEO
1 post
Showing up when people nearby search for what you sell, and the relevance, distance and prominence that Google weighs when it ranks local results.
Online reviews
1 post
Asking customers for reviews, replying to them and reporting the ones that break Google's policies, plus the requests and rewards those policies forbid.
Technical SEO
1 post
Crawling, indexing, sitemaps, canonical URLs, HTTPS and the other site settings that decide whether Google can find, read and show your pages.
Trade marks
1 post
Protecting a business name or logo as a trade mark: classes and fees, searching the register before final artwork, and when to use the ® symbol.
Website planning
1 post
Decisions to settle before anyone designs or builds your site: its one job, its pages, the content you supply, the platform and a written brief.
YouTube thumbnails
1 project
Thumbnail designs for YouTube videos: one focal image, a few large words and colours that stand out in a crowded feed.
- YouTube thumbnail seriesDesign
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Social media creatives
5 projects
Social media posts, ad creatives and posters for dishes, offers, events and memberships.
- Ads, design, reels and social media for KebabiyanaMarketing
- Marketing and design for Wafflery'sMarketing
- Pio Bhai offer creative for Dream BarDesign
- Gym promotion creative for Iron Nerve FitnessDesign
- Food posts and ad creativesDesign
Everything tagged Social media creatives