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Brand guidelines

Brand style guides that others can follow without asking you: logo rules, colour codes, fonts, voice and templates, kept as one current version.

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BrandingGuide ·

Logo vs brand identity: what you are paying for

What a logo job and a full identity should each hand over, the sizes and files a logo needs, who owns it under Indian law, and what registering it as a trade mark costs.

Read the guide BrandingGuide ·

What goes into a brand style guide, and how to use one

Logo sizes for each platform, colour pairs that pass WCAG, font licences and Indian-script fonts, voice rules, a review checklist and a handover list.

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Projects tagged Brand guidelines

Work of ours this subject was part of.

BrandingSea Seven Fish, Northeast India

Brand identity for Sea Seven Fish

A brand identity for Sea Seven Fish, a seafood wholesaler from Northeast India: 18 logo concepts, a fish with a fin of mountain peaks, a blue palette, a seal and business cards.

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Logo design, brand guidelines, and visual identity systems.

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Logo Design

Custom logo design and brand identity creation.

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Complete branding including logo design, identity, and marketing materials.

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