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Local SEO
Showing up when people nearby search for what you sell, and the relevance, distance and prominence that Google weighs when it ranks local results.
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How do schools and colleges do SEO?
Parents search on phones and Google rewards clear pages, not tricks. What an institution should publish, fix and avoid, with our Kolkata data on schools and coaching centres.
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How healthy are Kolkata small-business websites? We checked 901 businesses
52% of Kolkata businesses on Google Maps list no website, more than one listed link in ten is dead, and only 13% of working sites score 90 or more on mobile speed. What we found and what to fix first.
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How to run a local SEO audit: a checklist for small businesses
Seven checks in order, each with the Google or Bing rule behind it: search like a customer and size up competitors, the profile, matching details everywhere, your site, reviews, links and a baseline to measure against.
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Google Business Profile: a setup and upkeep guide for local businesses
Who should own your profile, how verification works, what to fill in, how to ask for reviews within Google's rules, and what to check every few days and every month.
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